Jenna Hoffmann

I'm a creative leader and experience architect working at the intersection of storytelling, strategy, and audience engagement. With a foundation in theater and a near-completed MBA, I’m passionate about designing experiences that resonate emotionally and perform strategically.

I began in live performance - directing and producing bold, original work that brought people together and sparked dialogue. That same passion for connection led me into UX design, where I turned empathy into systems and stories into user journeys. Now, as Director of Production & Brand Experience, I lead immersive initiatives that deepen brand impact and drive measurable results.

I believe the most powerful ideas live where creativity and business meet: in long-running, human-centered projects that grow with their audience. My work combines creative direction to fuel engagement. Every detail is designed with purpose.

Whether I’m launching a brand, building a team, or producing an experience from scratch, I bring both big-picture vision and on-the-ground execution to move ideas (and audiences) forward.

I am a proud member of Musical Theater West’s New Works Reading Committee!