Jenna Hoffmann

I’ve always been drawn to the intersection of art, people, and impact. I began my career in theater—directing and producing original work that challenged audiences and built community. What captivated me wasn’t just the performance, but the process: shaping experiences that moved people, made them think, and made them feel seen.

That same drive led me to UX design, where I found new tools to explore how people interact with stories—this time through technology. I learned to translate intuition into systems, emotions into flows, and creative vision into scalable, human-centered solutions.

Now, as I finish my MBA, I’m focused on how creative direction can be a catalyst for user engagement and business growth. I believe great creative doesn’t just inspire—it drives decisions. My work lives at the sweet spot where storytelling meets strategy, where brand vision translates into user action, and where design isn’t just beautiful—it performs.

Whether I’m leading a multidisciplinary team, building a brand from the ground up, or crafting an immersive experience, I bring both the creative spark and the strategic thinking to move ideas—and people—forward.